Mind the gap
Forget reinventing the wheel, operators should instead focus on making markets continually available for betting, rather than delayed or suspended, if they are to capitalise on most consumers’ instinct-driven betting preferences, urges Kambi’s Simon Noy Looking back...
Betting on Football Pre-show Q&A
SBCNews interview Kambi CCO, Max Meltzer Betting on football is returning to Stamford Bridge, the home of Chelsea FC, a conference that has fast become one of the most important in the sports betting calendar. Max Meltzer, Chief Commercial Officer, KambiLeading...
VAR: The next phase in sports betting?
VAR: The next phase in sports betting? Jonathon Hurst, Kambi’s Head of Live Football, looks at the introduction of video assistant referees and how this new phenomenon could impact the sports-betting industry as a whole. 1) How has the introduction of VAR been felt on...
It’s time to modernise the retail betting experience
Whatever the result of the UK Triennial Review, which could see the maximum stake on FOBTs to cut to £2 per spin, the very public debate which engulfed the issue has certainly brought the role of the UK high street betting shop into sharp focus. Depending on who you...