Why sportsbook localisation is key for a successful World Cup
The World Cup is a global event, but the players betting on it are not a global audience. Operators who treat them as one will lose out to those who don’t. The FIFA World Cup is the biggest betting opportunity on the global calendar — but winning on a global...
Sportsbook player retention beyond the World Cup
Turning World Cup spikes into sustained growth requires more than acquisition. Discover how leading sportsbooks use data, product experience and smart engagement strategies to retain players long after the tournament ends A major sporting event like the World...
Navigating the US sports betting landscape by state
Last Updated: June 2026 The United States sports betting market is one of the most dynamic and complex in the world. With each state setting its own rules around licensing, taxation, permitted betting types and operational requirements, what is perfectly legal in one...
Retail sports betting: How to unlock cutting-edge customer experiences
As digital-first expectations reshape betting, land-based sportsbook operators have a crucial opportunity to reimagine retail environments with seamless, tech-enabled experiences to unlock new revenue streams and keep customers coming back. The modern landscape for...