Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant...
KIOSKS RESPONSIBLE FOR 75% OF PA SPORTS BETS Betting kiosks are a huge part of the PA retail sportsbook environment. At many properties, like Parx, the presence of kiosks means bettors don’t even have to enter the sportsbook to get in on the action. The result is...
