Round table – Kambi: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant...
Unlocking the Potential of Pennsylvania Retail Sports Betting
KIOSKS RESPONSIBLE FOR 75% OF PA SPORTS BETS Betting kiosks are a huge part of the PA retail sportsbook environment. At many properties, like Parx, the presence of kiosks means bettors don’t even have to enter the sportsbook to get in on the action. The result is...
The future of college-based betting in the US
Article first published in G3 Magazine March 2019 Interview with G3 and Kambi’s Max Bischel US Director and Oliver Lamb Head of Sportsbook Control The opening up of the sports betting market in the US will mean that Americans will for the first time be able to...
Kambi operators to shine on NFL Championship Sunday
Kambi operators to shine on NFL Championship Sunday Teaser+ product offers bettors unbeatable value while unique markets, including result of current drive, will also be available Bettors looking to place a teaser parlay on this Sunday’s NFL Conference Championship...