Lotteries must ”act now”
With an ageing customer base and increased competition, lotteries must tap into the cross-over appeal of sports betting before it is too late, according to Kambi’s Joni Hovi. Lotteries are in a race against time to embrace sports betting before they are left behind by...
Sports-betting: the key to unlocking new markets and attracting new consumer groups to Government-Gaming Operators
Sports-betting is the fastest growing gaming category.Maybe that’s because it is more exciting than any other games-of-chance category, or maybe because it has so much appeal to young adults, or maybe because it delivers a longer-play gaming experience. Kambi’s focus...
Sports-betting: Unlocking new markets
Sports-betting is the fastest growing gaming category. Maybe that’s because it is more exciting than any other games-of-chance category, or maybe because it has so much appeal to young adults, or maybe because it delivers a longer-play gaming experience. Kambi’s focus...