Why product rather than marketing will be the key US battleground
While operators continue to spend vast sums on marketing at the cost of profit, the time will come when they will be judged on the quality of their sportsbook rather than the frequency of their price boosts, writes James Letchford, Director of Pre-Sales Solutions at...
2021: Kambi’s year in numbers
2021 was yet another extraordinary year for Kambi, with an ever-growing partner network and a new addition to the Kambi group following our acquisition of esports data, content and odds provider Abios. Furthermore, Kambi hit some significant milestones during 2021,...
Kambi strengthens Game Parlay to deliver NFL-style offering for NCAAF bowl season and College Football Playoff
NEWS RELEASE Enhancements to Kambi’s market-leading combinability product follows strong growth throughout the season with approximately a quarter of NCAAF bettors placing bets on Game Parlays Kambi is pleased to announce major enhancements to its Game Parlay...