Kristian NylenCEO

Since Kambi was founded, our business strategy has been anchored in the values of integrity, fairness and equal opportunities. We knew then, as we know now, that operating in an ethical manner across the business would be vital in enabling us to realise our vision of becoming the world’s leading, trusted provider of sports betting technology.
From day one we have operated our business in what we consider as being a fair and responsible way, by upholding our core beliefs and adopting an approach that places long-term sustainable practices over and above short-term financial considerations...

Central to these beliefs is fostering a supportive and rewarding environment in which our people from across the world can progress and excel. The success of our sportsbook requires high-performance technology, but it is our talented staff who power this performance, they are our foundation, and we are building a culture at Kambi where discussions and ideas are not only encouraged but are essential. Only in an environment where everyone can be confident to contribute, where diverse views and opinions lead to intelligent conversations and optimal outcomes, can people thrive and Kambi succeed. 

Kambi is at the forefront of its industry and aims to set the standard for others to follow, raising the bar for long-term sustainability and best practice. This is illustrated by our dedication to regulation and compliance. We beat the drum for the establishment of regulated markets and are active in approximately 40 regulated jurisdictions around the world, with that number steadily growing. We work closely with regulators to help build a sustainable marketplace and framework so that players can enjoy the thrill and excitement of sports betting in a safe and responsible way, with protections they’d only receive through licensed operators, and not through unregulated market participants. 

Our support of regulation also provides us with the platform to protect the sports we love. Scratch beneath the surface and you’ll find Kambi is a company full of sports fans who are passionate about safeguarding the integrity of sports. This passion has positioned Kambi at the forefront of sports integrity. We collaborate regularly and closely with regulators, sports governing bodies, and other stakeholders to safeguard the values of fair sporting competition, deter corruption, and to deliver protections to consumers, our partners, their players, and the industry at large.   

In parallel to this, we realise we have a responsibility to the next generations to identify and limit areas where our operations may have a detrimental impact on the environment. Being predominantly digital, Kambi’s products and services create growth and opportunities with an extremely low impact in relation to resource consumption and harmful emissions. We rightly strive to do more to further reduce our carbon footprint from this already low base.

In short, Kambi’s core beliefs, of which you’ll find more detail on these pages, continue to guide us to work in an ethical way across all areas of our business, from nurturing the talent of those from all backgrounds, to building a secure and regulatory compliant sportsbook that provides safe, fair and exciting experiences for end users across the world. We’re proud of this approach and is a reason why Kambi is the industry’s trusted sports betting partner. 

Kambi’s core sustainability values

Kambi’s core sustainability values are built upon Governance, Technology and Talent, explore below to find out more.


To offer the industry’s most advanced, reliable and competitive product, providing a secure sportsbook for our partners and a safe, fair and exciting experience for end users.

Kambi is first and foremost a technology company, and therefore the quality and security of our technology is the basis upon which our success is built. Not only is Kambi’s technology provably safe, but it is also compliant with the various and thorough regulations across the world and is placed under continuous scrutiny to ensure high standards are met.

For Kambi to maintain its position as the sports betting industry’s leading technology supplier, our partners need to be able to have full confidence in our technology, and our ability to provide a dependable and safe backend upon which their players can engage with their sportsbook and their brand. The secure and reliable technology Kambi provides to its partners enables their end users to enjoy entertaining experiences with all the protections expected

Safeguarding through sustainable governance

Kambi works closely with regulators based on the highest ethical standards and to promote industry best practice, alongside the leading role we play in protecting the integrity of sports.

Collaboration throughout the sports and betting industries is a key pillar in efforts to prevent sporting manipulation. Kambi was the first sports betting technology supplier to attain associate membership of the International Betting Integrity Association, and our robust, sophisticated sportsbook control and compliance functions consistently deliver the expertise required to successfully protect our partners’ customers from wagering on potentially manipulated events.

Strong governance underpins Kambi’s operations and is a crucial cornerstone of Kambi’s contributions to building a more sustainable industry. Operating in a fair and compliant manner should be a bare minimum for all participants, and therefore it’s vital that Kambi puts additional efforts into safeguarding the industry, sports, partners and consumers alike.

Kambi’s history of focusing on regulated jurisdictions and swiftly attaining licences – working closely with regulators to deliver a safe and fair market for all – as well as our commitment to keeping corruption out of sports and sports betting, is one which we continue to build.


To provide an inclusive environment in our offices around the world where talent, independent of background and demographic, can develop and thrive.

At Kambi, we place our people, their talent and their wellbeing at the heart of everything we do. We continuously try to create a place of work where people can learn and thrive to be the best they can be. A place that both challenges and protects. That inspires and supports. All while ensuring an inclusive environment where people from all backgrounds can bring their ideas and experiences to the table, delivering fulfilling careers and enabling Kambi to become far greater than the sum of its parts.

Kambi’s commitment to advancing diversity and inclusion is intrinsic to the strength of our business. Open discussion, taking in different perspectives, cultures and experiences offers a vital boost to our ability to progress, innovate and grow.

We also provide our global team with wide-ranging opportunities to grow their talent through dedicated learning and development programmes, which help to ensure that Kambi can attract, develop and retain the very best people.

How do we report on sustainability?

Connected to these core beliefs and aims are four reporting areas within Kambi’s business – through which we can demonstrate how sustainability practices are embedded into the business and the outcomes of these measures. 

Instances in 2020 when Kambi was the first to report potential sporting manipulation to the IBIA
employees, seven global locations
of employees consider Kambi a great place to work

Our most material SDGs

The UN Sustainable Development Goals (SDGs) are a collection of 17 global goals that form a blueprint to achieve a better and more sustainable future by 2030. The goals are interconnected, and within each goal there are several targets and topics.

Kambi focuses its efforts on the goals where it knows it can have the greatest impact, and conducted an in-depth materiality assessment in order to identify the four priority areas where we can contribute the most.

  1. Quality Education – Quality education is key to ensure a sustainable society and workplace. Kambi not only aims to provide its employees with the learning opportunities they need to be the best they can be, but also use these skills to help those less fortunate in local communities.
  2. Decent work and economic growth – Everyone should have access to decent work and through its global offices, Kambi has been able to provide almost 1,000 jobs across locations including Malta, Bucharest, Philadelphia and Manila. Kambi will continue to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
  3. Reduced inequalities – At Kambi, we know that the most successful companies prioritise equality in every aspect of how they conduct their business. This is a cornerstone of building a better and more inclusive society, and we are dedicated to upholding equality of opportunity irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status. Kambi adopts this approach across the world, aiming to reduce inequality in all countries in which it operates.
  4. Peace, justice and strong institutions – Kambi is a leader in its field in its efforts to reduce corruption and ensure a fair and safe product for its partners and their end users. Kambi provides anti-bribery and sports integrity training for its employees and collaborates with peers, regulators and sporting bodies to minimise criminal activity.

Kambi is dedicated to doing our part in advancing these essential objectives for the betterment of our planet and society. To read more about these goals, please follow this link to the official UN resource:


How Kambi establishes our commitment and approach to CSR

The governance and oversight of Kambi’s sustainability strategy sits with the Kambi Board. The Board monitors and reviews our progress towards the sustainability goals we have set on an annual basis.

Kambi’s Executive Management team is responsible for the ultimate formation of Kambi’s sustainability strategy, with the coordination of the plan delivered by Kambi’s Senior Vice President Investor Relations. At an operational level, the specific sustainability activities are implemented and recorded by business owners across the company, ensuring that all of the people and departments with the ability to influence sustainability-related behaviours are given the opportunity to do so in a fulsome and meaningful way.