Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

February 12, 2024 / Kambi

SGPs account for more than a quarter of total Super Bowl handle for the first time 

12 February 2024Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total. 

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points. 

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network. 

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.  

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.  

“The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.  

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

Hans Neskvern

Head of US Sports, Kambi

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley. 

Kambi Super Bowl betting insights (handle):

        Most popular players to bet on during the Super Bowl

        1. 1. Christian McCaffrey
        2. 2. Travis Kelce
        3. 3. Isiah Pacheco
        4. 4. Patrick Mahomes
        5. 5. Brock Purdy
        6. 6. Deebo Samuel
        7. 7. George Kittle
        8. 8. Brandon Aiyuk
        9. 9. Rashee Rice
        10. 10. Marquez Valdes-Scantling

        Most popular pre-game bets

        1. 1. Moneyline
        2. 2. Spread
        3. 3. Total points
        4. 4. Touchdown scorer 
        5. 5. Total receiving yards by the player 
        6. 6. Total rushing yards by the player
        7. 7. Total passing yards by the player 
        8. 8. Total receptions by the player 
        9. 9. MVP Award winner
        10. 10. First touchdown scorer

          Most popular live bets

          1. 1. Moneyline
          2. 2. Spread 
          3. 3. Total points 
          4. 4. Result of drive 
          5. 5. To gain a first down 
          6. 6. Next touchdown scorer
          7. 7. MVP Award winner
          8. 8. Total receiving yards by the players
          9. 9. Spread – 2nd half
          10. 10. Touchdown scorer