Moments ago, Kambi launched in US state 11, supporting not one, but two partners launch on the opening day of the regulated Colorado market. First out of the gate was BetRivers, which took the first legal wager in the Centennial State, quickly followed by
Kambi's Director of Pre-Sales Solutions, James Letchford, takes a deep dive into how a high-performance sportsbook will retain customers and reduce the need for expensive reactivation efforts.
