Rising to the challenge of additional stoppage time

Rising to the challenge of additional stoppage time

For all the controversy and criticism levelled at the 2022 World Cup, I don’t think anyone could accuse it of being a dull affair on the pitch. The tournament has seen major upsets already with Argentina and Germany both losing 2-1, there have been plenty of goals,...
The key betting trends as the teams prepare for Qatar 2022

The key betting trends as the teams prepare for Qatar 2022

Jonathon Hurst, Head of Soccer at Kambi, looks at who bettors are backing to win in this year’s World Cup The countdown to the FIFA World Cup is almost over. In just a few days’ time some of the greatest footballers on Earth will take to the field in Qatar for what is...
Bet Builder: Improving the sports betting experience

Bet Builder: Improving the sports betting experience

A major long-term trend within the sports betting industry has been for players to demand increasingly more control over their experience. A quality bet builder has become a key differentiator in this regard and is often the key differentiator between great sportsbook...
Qatar 2022: what a winter World Cup means for sports betting

Qatar 2022: what a winter World Cup means for sports betting

Kambi’s Head of Soccer, Jonathon Hurst, on the potential impact a mid-season break could have on the sports betting market and why customer retention opportunities may be greater than ever. If this was a normal World Cup year, excitement for the knockout stages would...
Can tennis reach its sports betting potential in the US?

Can tennis reach its sports betting potential in the US?

Simon Noy, SVP Trading at Kambi, takes a look at whether more innovation within the tennis product could be key to the sport achieving its full betting potential across the US Some sports have long lent themselves better than others to creating entertaining sports...