becoming an ever more important part of any operator’s acquisition and retention arsenal as engagement levels continue to rise.
Looking at single game activity, approximately one in five games last season were ‘stand alone’ - that is to say there were no other games at the same time or shortly before and after. These games took three times the handle of games that were not stand alone, underlining the capacity a single headline game has to drive betting engagement.
Instant betting volumes also increased considerably during stand alone games, recording twice the level of engagement. Kambi’s previous State of the Nation piece for SBC featured an in-depth look at in-game betting, and why it is now the key battleground for US sportsbooks. This is certainly borne out in the results we experienced during the 2020 NFL season, during which we experienced an increase in live wagers of 390%.
All of these insights and more can be found in the full report at Kambi.com, which also features a word on college football and an examination of how Super Bowl bettors are retained.
Last season saw the continued evolution of football into a sports betting titan, with more players than ever engaging with football betting. Next season promises even stronger results, with more enhancements to the Kambi product in the pipeline, more states regulating and even more games, with the NFL announcing approval of a 17-game schedule.
Originally appeared on https://sbcamericas.com/2021/04/07/kambis-state-of-the-nation-the-key-betting-and-player-trends-during-the-2020-nfl-season/
You can download the latest NFL Season Report here.