Conversation and analysis in the sportsbook industry focuses a great deal on how it can innovate, and how new technologies can both shake up the landscape and aid incumbent players and new entrants in seizing market share.
Released in the days after the Super Bowl, the 2019/2020 NFL Season report from Kambi details the most popular football teams for bettors to wager on, their favorite bet types, and how bettors from different states favor local teams when picking their futures.
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