A data-led look at how the 2026 FIFA World Cup revealed the accelerating shift towards Bet Builder, player props and live betting, and what it means for acquisition, engagement and retention across the modern sportsbook.
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In 2022, Kambi pioneered the third generation of sports trading and acquired front end specialists Shape Games, while its financial and commercial momentum continued with all-time-high revenue and a record number of new partner signings. Read Kambi’s 2022 Annual Report to learn more about why 2022 was such an important year for the business and how it continues to redefine what’s possible.
