Mohegan on omni-channel growth and the importance of the right sportsbook partner

As tribal operators continue to expand their digital gaming ambitions, sportsbook strategy has become increasingly tied to broader goals around player engagement, omni-channel growth and long-term differentiation. In Kambi’s 2026 Tribal Sports Betting Report, we spoke with Max Wong about how Mohegan is approaching sportsbook growth in Pennsylvania, the importance of delivering a seamless omni-channel experience, and why choosing the right technology partner is critical in today’s competitive market.

How important is the sportsbook vertical to Mohegan’s overall business strategy, both today and looking ahead?

The sportsbook vertical is a key pillar of Mohegan’s long‑term digital strategy. As we continue to grow our presence in the Pennsylvania market, delivering a competitive and engaging sports betting experience is essential. Our focus is on creating a best‑in‑class omnichannel ecosystem that allows guests to move seamlessly between our retail sportsbook and online platforms, ensuring a unified and premium experience at every touchpoint.

How has the partnership with Kambi impacted your performance to date, and what aspects of the collaboration have delivered the most value?

Our partnership with Kambi has been instrumental in successfully launching and scaling our sportsbook offering. Their advanced technology, along with their comprehensive risk and trading services, has empowered us to deliver a differentiated product that aligns seamlessly with our overall business strategy. By leveraging Kambi’s expertise across these core areas, we’ve been able to build a sportsbook positioned for long-term success. We remain in close collaboration with multiple Kambi teams, and that partnership has strengthened our operational excellence while elevating the customer experience across our digital channels.

What changes have you seen in your player database since introducing your Kambi-powered sportsbook?

Since launching our Mohegan PA Online Sportsbook last September, we’ve seen meaningful growth across our key performance indicators. In particular, player engagement has increased month over month, with overall engagement rising by approximately 10%. The introduction of the sportsbook has expanded our audience, strengthened cross‑play between verticals, and contributed significantly to the broader success of our online casino business.

What advice would you give to other tribes looking to launch or upgrade their sportsbook?

We’re encouraged to see more tribal operators enhancing their offerings. Our best advice is to choose a partner that truly understands your goals, operational needs, and long‑term vision. For us, Kambi has proven to be an ideal fit, supporting both our Pennsylvania and Ontario online operations with a sportsbook solution that delivers flexibility, innovation, and strong performance.

How central is a strong omni-channel experience to your long-term sportsbook vision?

A strong omni-channel experience is foundational to Mohegan’s long‑term digital strategy. Our goal is to create a cohesive journey where players can enjoy a seamless connection between online and on‑property experiences. This includes future capabilities that will allow guests in Pennsylvania to earn loyalty rewards across channels, reinforcing engagement, and elevating the overall Mohegan brand experience.

In such a competitive market, how critical is product quality and differentiation to driving both acquisition and retention in sports betting?

Product quality and differentiation are absolutely critical in a competitive market like Pennsylvania. With so many options available to players, delivering a premium, intuitive, high‑performing product is essential for both acquisition and long‑term retention. From the moment a player first engages with the platform, the experience must stand out. This is what drives trust, loyalty, and sustained growth.