A data-led look at how the 2026 FIFA World Cup revealed the accelerating shift towards Bet Builder, player props and live betting, and what it means for acquisition, engagement and retention across the modern sportsbook.
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The evolution of the sportsbook soccer product
In this episode of the KambiCast Spotlight, Kambi’s PR & Communications Manager, Peter Ranere, engages with leading experts from the sports betting industry to discuss the evolution and future of betting on the beautiful game.
The episode covers a range of topics including the latest trends in bet builders and the growing phenomenon of fans shifting their allegiance from teams to individual players.
Guests on the podcast include:
- Francisco Jose Pimentel Cano, Head of Trading at LiveScore Group
- Niklas Fallsjö, Head of Sportsbook Innovation at Kwiff
- Andy Wright, formerly of Fanatics and Sky Bet
- Arnout Willemsen, Kambi Senior Soccer Trader
