The World Cup is a global event, but the players betting on it are not a global audience. Operators who treat them as one will lose out to those who don't
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The evolution of the sportsbook soccer product
In this episode of the KambiCast Spotlight, Kambi’s PR & Communications Manager, Peter Ranere, engages with leading experts from the sports betting industry to discuss the evolution and future of betting on the beautiful game.
The episode covers a range of topics including the latest trends in bet builders and the growing phenomenon of fans shifting their allegiance from teams to individual players.
Guests on the podcast include:
- Francisco Jose Pimentel Cano, Head of Trading at LiveScore Group
- Niklas Fallsjö, Head of Sportsbook Innovation at Kwiff
- Andy Wright, formerly of Fanatics and Sky Bet
- Arnout Willemsen, Kambi Senior Soccer Trader
