A data-led look at how the 2026 FIFA World Cup revealed the accelerating shift towards Bet Builder, player props and live betting, and what it means for acquisition, engagement and retention across the modern sportsbook.
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Following the recent acquisition of Shape Games, Gerard Starkey, Kambi’s SVP Marketing & Communications, spoke with Kambi’s CEO Kristian Nylén and Shape Games’ CEO Christian Risom about the rationale behind the deal, including why a combination of Kambi and Shape Games will enable us to deliver greater outcomes for our partners and how the acquisition fits with our longer-term strategy
