Kambi expands third-party ecosystem, Kambi Engage, with addition of GBVision, PlayAIO and Scoreconnect

Kambi partners can now access AI-powered igaming data and intelligence tools, spanning analytics, real-time messaging and multilingual audio commentary

Kambi, the home of premium sports betting solutions, is pleased to announce an expansion of Kambi Engage, the company’s third-party supplier ecosystem, with the addition of three new vendors: GBVision, PlayAIO and Scoreconnect. 

Kambi Engage is a third-party ecosystem providing access to cutting-edge technology companies, further enhancing the differentiation and customisation capabilities available to Kambi partners. The new vendors broaden Kambi Engage’s capabilities across AI-driven data analytics and visibility insights, automated real-time player communications via instant-messaging channels, and multilingual live audio sports commentary for Kambi partners. 

With this latest expansion, Kambi Engage now provides Kambi partners with access to the expertise of 12 innovative businesses.

Erik Lögdberg, Chief Product Officer at Kambi, said: “We’re thrilled to welcome GBVision, PlayAIO and Scoreconnnect as our newest members to our Engage ecosystem. By expanding the breadth of expertise available through Kambi Engage, we are enabling our partners to unlock new opportunities across player engagement, data intelligence and product differentiation, further strengthening Kambi’s commitment to providing partners with a best-in-class ecosystem of specialist solutions.”

GBVision  is a leading international sports editorial and technology company specialising in premium live audio commentary for sports platforms, betting operators and live-score services. Produced exclusively by experienced human commentators, its multilingual commentary delivers low-latency, high-quality coverage designed to enhance the live sports experience, increasing fan engagement during live events.  

Jan Prasek, CEO of GBVision, said: “Partnering with Kambi is a significant milestone for GBVision and a strong validation of the growing demand for live audio services. Over the past year, our existing betting operator customers have seen strong engagement growth around top-tier football and other major sports. Kambi gives us the opportunity to scale that impact across a world-class partner network.”  

PlayAIO is a data infrastructure and analytics company that applies AI to turn sportsbook and igaming data into actionable insights that drive strategy and business value. It also provides proprietary visibility and game-ranking intelligence (including its RankIQ Engine) to help operators understand what content performs best and optimise engagement and ROI.  

Joshua Gibbs, CEO of PlayAIO, said: “We are delighted to announce our partnership with Kambi, one of the leading technology sportsbook providers in the industry. Their proven platform, combined with our expertise, creates a powerful proposition for operators — one built on data-driven performance, operational efficiency, and scalable automation, all working together to deliver true bottom-line growth. On a personal note, Kambi is where my career in the industry began, so it is great to reconnect and work together again. We look forward to what we will build together.”  

Scoreconnect is an AI-native engagement and communication platform built for igaming, helping brands automate personalised, real-time player messaging and frictionless digital journeys at scale. The platform leverages instant-messaging channels to improve retention, conversion, and reactivation through intelligent automation.  

Antonio Ruggeri, CEO of Scoreconnect, said: “Kambi is recognised as one of the true leaders in the global betting industry, with a superb platform and an ecosystem trusted by many of the world’s biggest operators. Being part of Kambi Engage amplifies the reach of our technology, giving more operators access to our AI-driven engagement and communication tools at scale. We see enormous potential in working together to bring more intelligent engagement tools to the market.”