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News and Insights
The latest news from Kambi
Five things sportsbooks must get right when entering new markets
Breaking into new regulated markets is a major opportunity for sportsbooks, but only if done right. This article explores five critical areas that operators must master to ensure a successful launch

The role of sportsbook UI in the player experience
Examining the importance of a best-in-class user interface to customer acquisition and retention
Kambi Group plc signs on-property sportsbook partnership with the Oneida Indian Nation’s Turning Stone Enterprises
Oneida Indian Nation to offer Kambi’s premium Turnkey Sportsbook at three properties in Upstate New York
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