Bet Builder
Removing the boundaries to what is possible
Bet builder is no longer just a nice-to-have feature – it’s the heartbeat of the modern sportsbook.
Today’s players want control, flexibility, and personalisation in every bet they place. With Kambi’s market-leading Bet Builder, they can craft unique betting stories by combining multiple selections — including an extensive range of player props — across different games, leagues and sports.
Built directly into the core of Kambi’s sportsbook platform, this revenue-driving product delivers:
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Unrivalled flexibility: From single-event wagers to multi-sport, multi-leg combinations
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Seamless experiences: Real-time updates and intuitive user journeys
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Reliable performance: Consistent pricing and rapid odds generation, pre-match and in-play
For operators, it means higher engagement, stronger retention and greater profitability. For players, it’s freedom, creativity and pesonalised betting stories.
Ready to unleash our sportsbook potential?
Contact us today to discover how Kambi’s Bet Builder can level up your sportsbook
What makes Kambi’s Bet Builder different?
Kambi’s Bet Builder stands apart from the rest of the market by delivering both technical excellence and player-first innovation.
Unrivalled combinability
Combine selections, including player props, within a single event, across multiple events, or different sports for a more personalised betting experience
Built into the core platform
Developed in-house to ensure consistency, scalability and seamless integration across the entire sportsbook
An award-winning product
Don’t just take our word for it. Bet Builder was the recipient of Innovation in Sports Betting Software at the prestigious EGR B2B Awards
Highly flexible & reliable
Supports high volumes of complex bet requests with fast pricing and low suspension times
Power of the network
Enhanced by powerful insights and data from a global network of over 50 partners
Why a high-quality bet builder is a must-have
A premium bet builder is not just an additional product – it’s now an integral part of any successful sportsbook offering. Here’s why:
In the 2024/25 Premier League season, Bet Builder accounted for 21% of all pre-match bets, up from 13% the previous season
Bet Builder bettors placed approximately three times as many bets as non-bet builder bettors during the Champions League
Bet Builder accounted for 15% of live bets during Super Bowl LIX, powered by Kambi’s leading in-game combinability and availability
Pre-match and in-play with cash out
Whether before the game or while the action unfolds, bettors can build their perfect combination of selections. The inclusion of cash out functionality provides an additional level of live user engagement, allowing bettors to lock in profits or minimise losses on their multi-leg bets — a capability still missing from many competing B2B offerings.
Extensive coverage
Kambi’s Bet Builder offers extensive market coverage across all major sports, including American football, basketball, soccer, baseball, and ice hockey. This allows bettors to combine multiple selections within a single game or across different games and sports, in addition to a vast array of combinable player props such as touchdowns, shots on target and fouls conceded.
Smooth integration
Designed for seamless integration into your sportsbook UX, ensuring intuitive navigation and minimal friction throughout the bet creation journey. With a streamlined interface that reduces unnecessary clicks and clearly displays real-time odds updates, users can quickly and confidently build complex combinations without confusion or delay.
Kambi specials
Create bespoke ‘specials’ built from within the standard Kambi offering without the need for direct input or support from Kambi. This powerful capability enables operators to design and launch unique multi-leg combination bets tailored to their audience, sporting calendar, or brand narrative to drive engagement, acquisition and player loyalty.
Built in-house for precision
Unlike third-party plugins or loosely integrated tools, Kambi’s Bet Builder has been engineered in-house, giving it a major advantage in performance, pricing consistency and future scalability.
Powered by Kambi’s risk and trading
Kambi’s proprietary risk trading models ensure Bet Builder selections are priced accurately and fairly. The advanced modelling simulates potential game outcomes to determine true probability — even for complex multi-leg, cross-market bets — which delivers optimal paybacks for bettors while protecting margins.
Complements the user experience
Because Bet Builder was built as part of the core Kambi sportsbook, users enjoy a streamlined journey. From adding selections to seeing real-time odds and finalising a bet with just a few clicks, the user experience is smooth and intuitive, helping to boost conversion rates and satisfaction for your players.
Seamless integration
In-house development ensures seamless integration with the broader sportsbook environment, from regulatory compliance to user interfaces and risk controls. No duplication of processes or inconsistent functionality — just one unified platform built for performance and scale.
How Bet Builder can transform your sportsbook
Improve bettor experience
With intuitive UX, lightning-fast pricing, and the freedom to build complex, personalised bets, bettors stay more engaged and satisfied throughout their user journey
Create more valuable & loyal bettors
A superior experience encourages repeat usage and deeper engagement, ultimately leading to higher player value and increased long-term loyalty
Stand out from competitors
Many sportsbooks still lack advanced functionality like live bet building or cross-sport combos. Kambi’s Bet Builder is a tangible differentiator that can set your sportsbook apart in a crowded marketplace.
Learn more about Kambi
Kambi is the home of premium sports betting solutions, trusted by some of the industry’s leading brands to deliver cutting-edge sportsbook technology and services. With a full suite of products, including Turnkey Sportsbook, Bet Builder, Esports and Front End, Kambi gives operators the competitive edge required to grow and outperform the market.
As a publicly listed company and one of the industry’s most established B2B providers, Kambi brings transparency, accountability and long-term stability to every partnership. Our technology is live in 60+ regulated jurisdictions, backed by a rigorous approach to regulatory compliance, cyber security and sports integrity.
Kambi’s proven track record, scale and focus on operational excellence make us the ideal partner for those looking to add a trusted, market-leading odds solution to their sportsbook.
Kambi’s Bet Builder is redefining what’s possible in sports betting software. Built in-house, packed with must-have features, and designed with both operator and player in mind, it provides unmatched combinability, accuracy and performance. From single-game parlays to innovative cross-sport combos, it’s the ultimate tool for sportsbooks looking to elevate their offering and outperform the competition.
Explore Kambi’s full range of products to discover how our technology can help you build a complete, world-class sportsbook tailored to your strategy.