From sharper pricing and broader coverage to smarter automation and low latency, the right feed is more than just odds delivery — it’s key for efficiency, player trust and long-term growth.
Read More Explore the key factors in choosing between an end-to-end sports solution and a modular approach for your sportsbook, and how Kambi’s premium products can align with your unique strategy.
Whether you are launching a new sportsbook or looking to elevate your existing technology, one of the most important decisions an operator faces is choosing the right type of solution to underpin their offering. Historically, turnkey sportsbook solutions have served as the go-to option for many with a ready-to-launch package and minimal setup time. However, as the market has evolved, some operators are seeking greater control and flexibility, making modular solutions a powerful alternative.
The question now isn’t just whether you should outsource your sportsbook, but to what extent your sportsbook should be outsourced. The right choice depends on several factors tied to an operator’s overall strategy. In this article, we’ll break down what to consider, compare the two approaches, and show why Kambi’s premium products can help you find the best fit for your goals.
Business considerations when deciding between turnkey and modular
There’s no one-size-fits-all approach to sports betting. Instead, the right solution should align with your organisation’s unique profile. Below are some of the key considerations that should guide your decision.
Business size and growth plans
Is your sportsbook just entering a new market, or expanding into new jurisdictions? Smaller operators or those prioritising rapid market entry may benefit from the simplicity and speed of a turnkey solution, whereas more established brands with settled growth strategies may prefer to harness a modular approach, upgrading a certain aspect of their sportsbook while also enabling bespoke development and scalability.
Technical expertise and resources available
Turnkey solutions ameliorate the need to deploy recourses towards in-house technical capabilities, offering a more seamless, plug-and-play approach and unlocking those resources to be utilized where they can be most effective, for example in marketing or CRM. Modular solutions, on the other hand, often require more internal expertise to integrate, manage, and customise components. There is a key question to answer before selecting one approach or the other: Do I have the internal capabilities to manage a modular setup, or do I want a partner to handle the heavy lifting?
Speed-to-market
If speed is a priority, considerations including the need to meet local regulatory requirements or launching in time for a major sporting event, a turnkey sportsbook solution with a proven track record can provide a fast track to launch. Modular builds can typically require more thorough customisation and integration, leading to longer timelines.
Regulatory and market requirements
Some markets have specific compliance, language, or content needs that might better be served through a modular setup. Others are more suited to turnkey offerings that already meet the regulatory standards from the start.
Required features
Operators seeking a high degree of control over UX, pricing models, or front-end customisation may favor a modular route. Meanwhile, those looking for a comprehensive, pre-configured experience can find everything they need in a well-designed turnkey solution.
Kambi product portfolio
Understanding turnkey solutions and modular products
Once you’ve clarified your needs based on your strategy, it becomes easier to determine which approach aligns best. Both turnkey and modular solutions offer distinct advantages, but it is up to the operator to decide on one that fits your needs.
Turnkey sportsbook solution
A turnkey sportsbook is an all-in-one solution designed to get operators live quickly and efficiently. It includes everything from trading and risk management to front-end UI and regulatory compliance, all fully integrated and managed by the provider.
This route is ideal for operators that want a robust and reliable sportsbook without the complexity of managing multiple providers or development pipelines. Kambi’s Turnkey Sportsbook offering delivers a market-leading, fully managed solution built on award-winning technology and proven performance.
Modular sportsbook solution
A modular sportsbook solution gives operators the ability to pick and choose specific components such as odds feeds, risk management, or front-end UX, elevating existing third-party capabilities with bespoke enhancements.
This approach better suits operators who want great flexibility over their sportsbook, creating innovation at their own pace and the ability to fine-tune their product offering. Kambi’s suite of modular products, including Odds Feed+ and other specialised solutions empowers partners to build bespoke sportsbooks using best-in-class technology.
Turnkey or modular? Let Kambi help you find the right solution for your sportsbook
Whether you’re seeking the speed and security of a turnkey sportsbook, or the customisation and flexibility of modular components, Kambi can help you find the ideal solution to meet your goals.
As the home of premium sports betting solutions, Kambi has evolved its product offering beyond turnkey to include a full suite of modular products, allowing operators to tailor their sportsbook experience in a way that fits their strategy. From Odds Feed+ to Bet Builder and front-end tools, Kambi’s modular capabilities give partners the freedom to innovate, differentiate, and scale.
In today’s fast-evolving sports betting landscape, choosing the right sportsbook solution is more important than ever. Whether you opt for a turnkey system or modular components, the best decision is the one that aligns with your business goals, technical capabilities, and long-term vision.
Let Kambi help you find your path to success – explore our product suite and discover what’s possible.
