Multi-channel agreement includes provision of Kambi's sportsbook direct to Oaklawn's property in Hot Springs, Arkansas, as well as its mobile sportsbook, Oaklawn Sports
Kambi Group plc has signed an agreement with Oaklawn Racing Casino Resort to provide its on-property and online sportsbook solutions direct to the premier Thoroughbred racetrack and casino in the US state of Arkansas.
Under the deal, Kambi will support Oaklawn in launching its online sportsbook operations under the brand 'Oaklawn Sports,' through the provision of its best-in-class digital betting solutions, which includes Bet Builder, Kambi's award-winning same game and multi-game combinability product.
Oaklawn will also continue to offer Kambi's retail sportsbook within its Oaklawn Racing Casino Resort. Via a partnership with operator Churchill Downs Incorporated, Kambi has provided Oaklawn with its retail sportsbook since 2021, with today's deal replacing this agreement to see Kambi contract direct with Oaklawn for an extended period. In addition, Oaklawn plans to expand its sports betting retail operations, creating an exciting experience for its patrons during the Thoroughbred races.
Kristian Nylén, Kambi Chief Executive Officer and Co-Founder, said: "We're very excited to strengthen our relationship with Oaklawn Racing Casino Resort and imminently extend our partnership into the mobile space. The combination of Kambi's advanced technology and Oaklawn's reputation as one of the premier Thoroughbred tracks and casinos in the US makes this an enticing sports betting proposition.
Wayne Smith, General Manager of Oaklawn Racing Casino Resort, said: "Oaklawn has been one of the most trusted brands in Arkansas for more than 100 years and we are excited to now offer our loyal customers yet another great amenity with our much-anticipated mobile wagering platform. We look forward to delivering the best online sports wagering experience in Arkansas."