Kambi Sports Solutions is pleased to announce that it has signed a four-year agreement to deliver a fully managed Sportsbook solution to 32Red.The agreement will enable 32Red to offer a significantly upgraded sports betting experience to its customer base in addition to facilitating expansion of its business.
Kambi’s sportsbook will be fully integrated with 32Red’s Microgaming platform, enabling the players to move seamlessly between casino and sport. In addition, the agreement with Kambi will further enable 32Red to pursue its strategy in regulated markets.
Kristian Nylén, CEO of Kambi Sports Solutions, commented:
“I am delighted and excited that 32Red has chosen to partner with Kambi. The 32Red Brand has strong equity and the business has ambitious growth plans in the sports segment that are aligned with Kambi’s vision. The agreement will enable 32Red to provide its customer base with an exceptional sports betting experience. We very much look forward to developing the partnership over the coming months and years.”
Ed Ware, CEO of 32Red Plc:
“We are thrilled to be partnering with Kambi who we see as the leader in their field. This partnership will enable 32Red players to have access to a first class sportsbetting product online and across all mobile devices. The 32Red brand has strong heritage in sports sponsorship in the UK and our ongoing support of horse racing along with the recently announced association with Rangers FC demonstrates our ambition in the space. The new service will be live in time for the 2014 FIFA World Cup.”