As the spotlight turns to football’s showpiece tournament, sportsbooks have a unique opportunity for unprecedented levels of global engagement. Join Kambi and a panel of leading industry experts to explore the insights, technologies and strategic levers operators can harness to win during what is set to be the largest betting event ever.
This session will cover:
- How the World Cup format unlocks new commercial and product opportunities
- Customer behaviour trends in international football betting, and what they mean for operators
- The role of Bet Builder and how to optimise it for peak demand
- The essential components of a high‑quality World Cup sportsbook offering
- Evolving acquisition and retention strategies to ensure success long after the trophy has been lifted
Packed with actionable insights and practical takeaways, this webinar will equip operators with the knowledge they need to elevate performance before, during and beyond the World Cup.