Kambi World Cup insights: Bet Builder drives 20% of live bets during group stage
Kambi network data reveals how crucial live combinability is to best-in-class World Cup user experiences, as well as how player props are driving enhanced sportsbook engagement A sharp rise in live Bet Builder betting has emerged as one of the key trends from...
Why sportsbook localisation is key for a successful World Cup
The World Cup is a global event, but the players betting on it are not a global audience. Operators who treat them as one will lose out to those who don’t. The FIFA World Cup is the biggest betting opportunity on the global calendar — but winning on a global...
Sportsbook player retention beyond the World Cup
Turning World Cup spikes into sustained growth requires more than acquisition. Discover how leading sportsbooks use data, product experience and smart engagement strategies to retain players long after the tournament ends A major sporting event like the World...