Kambi Group plc signs Sportsbook deal with Bulgaria’s National Lottery AD

Malta, 27 July 2017


Kambi Group plc signs Sportsbook deal with Bulgaria’s National Lottery AD

Kambi Group plc and National Lottery AD, the leading private gaming company in Bulgaria, have signed a multi-year agreement for Kambi to provide its sports betting and technology services to the operator’s 7777 brand.

With a customer base in excess of two million, 7777.bg is considered Bulgaria’s premier online lottery and gaming destination. Last year, 7777.bg added a sports betting service to its portfolio however, in order to meet growth objectives, National Lottery has decided to upgrade to Kambi’s award winning Sportsbook.

National Lottery, which is fully licensed and regulated by Bulgaria’s State Commission on Gambling, already holds dominant positions in the lottery and gaming verticals and following its partnership with Kambi expects 7777.bg to become the country’s number one Sportsbook.

It is anticipated 7777.bg will complete the switch to Kambi’s scalable and flexible solution during Q4 2017, at which point the brand will be fully equipped to gain Sportsbook market share and compete effectively with Tier 1 operators.

Kristian Nylén, CEO of Kambi, said: “We are delighted to be partnering with the National Lottery AD in Bulgaria. We share the same vision, which is to supply the best sports betting experience to 7777.bg’s customers; one that is engaging, entertaining and safe.

The 7777.bg brand is at the very heart of gaming in Bulgaria and is widely respected and popular across the numerous verticals in which it operates. We are very excited by 7777.bg’s ambitious plans to gain the number one position in all its verticals in Bulgaria. Through the power of the Kambi Sportsbook and 7777.bg’s impressive customer base, together we will build a sustainable market leading proposition.

The signing of the National Lottery AD fits well with Kambi’s strategy of targeting Tier 1 operators and market leaders in regulated markets, which can bring us and our operators good market share and strong revenue growth.”

Milen Ganev, Marketing Director of National Lottery AD commented:

“We are known to work with only the highest quality providers and Kambi is just that. We do this clearly and purely to serve our end customers and to give them the ultimate experiences they deserve. Together, we believe this partnership will support our mission to become the country’s leading provider of sports betting experiences.”


About Kambi

Kambi is a provider of premium sports betting services to licensed B2C gaming operators.  Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from front end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 14 customers include Unibet, 888, Paf, Televisa and Napoleon Games. Kambi employ more than 500 staff across offices in Malta (headquarters), Bucharest, London, Manila, Stockholm and Sydney.

Kambi utilises a best of breed security approach, with guiding principles from ISO 27001. Kambi is eCOGRA certified. Kambi Group plc is listed on First North at Nasdaq Stockholm under the symbol “KAMBI”. The Company’s Certified Advisor is Redeye AB.



The information in this report is such that Kambi Group plc is required to disclose under the EU Directive of Market Abuse Regulation.

About National Lottery of Bulgaria

The National Lottery is the largest licensed gambling operator in Bulgaria. It is one of the fastest growing businesses and one of the most innovative in Central and Eastern Europe. The company is a private legal entity, established in 2012. The National Lottery enjoys 98% brand awareness which makes it one of the most recognised brands in Bulgaria. The National Lottery AD is proud of its team, it consists of highly qualified and motivated specialists with extensive background in marketing, sales, logistics and IT. At present, it has more than 18 000 POS for instant tickets and more than 1500 POS for Draw Based Games.


Kristian Nylen, Chief Executive Officer

+44 7764 161 055

National Lottery of Bulgaria

Milen Ganev, Marketing Director