The World Cup is a global event, but the players betting on it are not a global audience. Operators who treat them as one will lose out to those who don't
Read More Last week Kambi and @kindredgroup went live with the @unibet Sportsbook at Mohegan Sun Pocono at Lehigh Valley, Pennsylvania. The launch marks the second on-property sportsbook for Unibet in Pennsylvania and its third in the US. “This launch is further pr
Further reading
Turning World Cup spikes into sustained growth requires more than acquisition. Discover how leading sportsbooks use data, product experience and smart engagement strategies to retain players long after the tournament ends
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