{"id":3481,"date":"2022-01-24T17:00:00","date_gmt":"2022-01-24T16:00:00","guid":{"rendered":"https:\/\/staging.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-multi-year-sportsbook-agreement-with-maximbet\/"},"modified":"2026-09-02T12:13:53","modified_gmt":"2026-09-02T11:13:53","slug":"kambi-group-plc-signs-multi-year-sportsbook-agreement-with-maximbet","status":"publish","type":"press_release","link":"https:\/\/www.kambi.com\/pt-br\/investors\/news-pr\/kambi-group-plc-signs-multi-year-sportsbook-agreement-with-maximbet\/","title":{"rendered":"Kambi Group plc signs multi-year sportsbook agreement with MaximBet"},"content":{"rendered":"<div class=\"mfn-preamble\">\n<p><strong>Ambitious lifestyle sports betting brand selects Kambi\u2019s technology and services to enhance its North American sports betting positioning<\/strong><\/p>\n<\/div>\n<div class=\"mfn-body\">\n<p>Kambi Group plc, the world\u2019s trusted sports betting supplier, has entered into a multi-year sportsbook partnership with MaximBet, a sports betting brand owned and operated by Carousel Group, a privately held licensed sports betting and casino operator.<\/p>\n<p>Under the terms of the deal, MaximBet, which launched in September in partnership with the renowned men\u2019s lifestyle media brand Maxim, will integrate Kambi\u2019s sportsbook platform into its technology stack, aiding the brand\u2019s strategy to accelerate its growth throughout North America.\u00a0<\/p>\n<p>As MaximBet continues to expand across North America, it will leverage Kambi\u2019s best-in-class betting solutions, from compliance provision and odds compiling to customer intelligence and risk management, as well as an array of market-leading products such as Bet Builder, its in-event and multi-event combinability product.<\/p>\n<p>MaximBet is made up of a leading sports betting and casino website, MaximBet.com, and tailor-made native iOS and Android apps that allow users to bet on sports and casino. The brand leverages Maxim\u2019s large, integrated network of print, digital and social platforms and events to engage the loyal Maxim community alongside its community of sports bettors.\u00a0<\/p>\n<p>MaximBet, which is live in Colorado, is set to go live in at least five additional US states &#8211; Indiana, Iowa, New Jersey, Ohio and Pennsylvania \u2013 and also expects to launch in Canada in 2022 along with a series of other US states to be announced soon.<\/p>\n<p>Kristian Nyl\u00e9n, CEO, Kambi, said: \u201cKambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that is committed to delivering a superior experience to its players.<\/p>\n<p>\u201cThe management team at Carousel Group understand the benefits of Kambi\u2019s scalable sports betting technology and services, as well as the flexibility to innovate on top of its own platform and leverage the strength of the Maxim brand.<\/p>\n<p>\u201cThis is an important partnership for Kambi as we continue to strengthen our global network and we look forward to working closely with MaximBet to aid its expansion across the US.&#34;<\/p>\n<p>Daniel Graetzer, CEO, MaximBet, said: \u201cWhen we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world. Teaming up with Kambi &#8211; the world\u2019s most prestigious sports betting technology supplier &#8211; makes this promise even more of a reality.<\/p>\n<p>\u201cThis partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting operators. If MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven\u2019t seen anything yet.\u201d<\/p>\n<p>The agreement is expected to have a small positive impact on Kambi\u2019s 2022 revenue, however the partnership has the potential to become a material source of revenue over the course of the contract.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-contacts\">\n<p><strong class=\"mfn-heading-1\">For further information, please contact:<\/strong><\/p>\n<hr\/>\n<p>Mia Nordlander<br \/>SVP Investor Relations<br \/><a href=\"mailto:Mia.Nordlander@kambi.com\" target=\"_blank\" rel=\"nofollow noopener\">Mia.Nordlander@kambi.com<\/a><br \/>Mobile: +44 (0) 7850 910 933<br \/>Office: +44\u00a0203\u00a0318 6279<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-about\">\n<p><strong class=\"mfn-heading-1\">About Kambi<\/strong><\/p>\n<hr\/>\n<p>Kambi is a provider of premium sports betting services to licensed B2C gaming operators.\u00a0Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi\u2019s 30-plus customers include ATG,\u00a0Churchill Downs Incorporated, Kindred Group, LeoVegas, Penn National Gaming and Rush Street Interactive. Kambi employs more than\u00a01,000 staff across offices in\u00a0Malta (headquarters), Australia, Philippines, Romania, Sweden, the UK and the United States.<\/p>\n<p>Kambi utilises a best of breed security approach and is ISO 27001 and eCOGRA certified. Kambi Group plc is listed on Nasdaq First North Growth Market under the symbol &#34;KAMBI&#34;.<\/p>\n<p>The Company&#39;s Certified Advisor is Redeye AB.<br \/><a href=\"mailto:Certifiedadviser@redeye.se\" target=\"_blank\" rel=\"nofollow noopener\">Certifiedadviser@redeye.se<\/a><br \/>Tel: +46 (0) 8 121 576 90<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-regulatory mfn-regulatory-mar\">\n<p><em>This information is information that Kambi Group plc is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2022-01-24 18:00 CET.<\/em><\/p>\n<\/div>\n<div class=\"mfn-footer mfn-attachment mfn-attachment-general\">\n<p><strong class=\"mfn-heading-1\">Attachments<\/strong><\/p>\n<hr\/>\n<p><a class=\"mfn-generated mfn-primary\" href=\"https:\/\/storage.mfn.se\/35d4be54-8e62-421d-b4bc-8db8c3fc0486\/kambi-group-plc-signs-multi-year-sportsbook-agreement-with-maximbet.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Kambi Group plc signs multi-year sportsbook agreement with MaximBet<\/a><\/p>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"wpcf-remoteid":"09928828-ca71-4ba6-9af9-9b24e18f4df4","wpcf-regulated":"1","wpcf-isfinancial":"0","wpcf-publishedyear":"2022","wpcf-published":"1643043600","banc-mfn-type":"ir","banc-mfn-lang":"en"},"press_release_type":[56,258,261,276,54,275],"class_list":["post-3481","press_release","type-press_release","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kambi Group plc signs multi-year sportsbook agreement with MaximBet | Kambi<\/title>\n<meta name=\"description\" content=\"Kambi Group plc has entered into a multi-year sportsbook partnership with MaximBet, a sports betting brand owned and operated by Carousel Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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