{"id":143,"date":"2026-03-31T05:30:00","date_gmt":"2026-03-31T05:30:00","guid":{"rendered":"https:\/\/staging.kambi.com\/press-release\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/"},"modified":"2026-09-01T13:52:52","modified_gmt":"2026-09-01T12:52:52","slug":"kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu","status":"publish","type":"press_release","link":"https:\/\/www.kambi.com\/pt-br\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/","title":{"rendered":"Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae"},"content":{"rendered":"<div class=\"mfn-preamble\">\n<p><em><strong>Agreement marks Kambi\u2019s expansion into France\u2019s regulated betting market as PMU\u00ae looks to strengthen its market position with Kambi\u2019s advanced sportsbook and front-end technology<\/strong><\/em><\/p>\n<\/div>\n<div class=\"mfn-body\">\n<p>Kambi Group plc (\u201cKambi\u201d), the home of premium sports betting solutions, has agreed a Turnkey Sportsbook partnership with Pari-Mutuel Urbain (\u201cPMU\u00ae\u201d), one of France\u2019s leading betting operators and the country\u2019s historic number one provider of horse racing wagering. The long-term agreement marks Kambi\u2019s entry into France\u2019s regulated sports betting market and will see Kambi power PMU\u00ae\u2019s fixed-odds online sportsbook operation.\u00a0<br \/>\u00a0<br \/>PMU\u00ae will deploy Kambi\u2019s comprehensive Turnkey Sportsbook solution, integrating Kambi\u2019s AI-powered pricing, trading and risk management capabilities with its fully managed sportsbook services, high-performance platform and cutting-edge UX technology. As part of the partnership, Kambi will also deliver a custom front-end solution tailored specifically to PMU\u2019s brand, enabling a differentiated and highly localised user experience in a competitive market.\u00a0<br \/>\u00a0<br \/>Collectively, these capabilities will support PMU\u00ae in strengthening and elevating its position in the French sports betting market and enhance customer engagement while maintaining the integrity, responsibility and regulatory standards that have defined its leadership for decades.\u00a0<br \/>\u00a0<br \/><strong>Werner Becher, Kambi Group CEO, said: <\/strong>\u201cPMU\u00ae is a powerhouse brand in European sports betting and the ideal partner for Kambi\u2019s entry into France. Our Turnkey Sportsbook is purpose-built to help operators win in competitive and regulated markets, and we\u2019re proud to bring our full breadth of technology and trading to the iconic PMU\u00ae brand as we look to set a new benchmark for sports betting in France.\u201d\u00a0<br \/>\u00a0<br \/><strong>Olivier Pribile, PMU\u00ae Chief Marketing, Product and e-commerce Officer, added:<\/strong> \u201cThe partnership with Kambi is an important strategic step in PMU\u00ae&#39;s evolution as one of the leading sports betting operators in France. Kambi&#39;s turnkey sports betting solution will enable us to offer a betting experience that meets the highest market standards to our online customers. This is the first step in a major transformation of our multi-game offering that will take place soon and will allow PMU\u00ae to reposition itself as a leader in online gaming.\u201d\u00a0<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-contacts mfn-3bd1a7eea613\">\n<p><strong class=\"mfn-heading-1\">For further information, please contact:<\/strong><\/p>\n<hr\/>\n<p>Mattias Frithiof<br \/>SVP Investor Relations &amp; Sustainability<br \/><a href=\"mailto:Mattias.Frithiof@kambi.com\" rel=\"noopener\" target=\"_blank\">Mattias.Frithiof@kambi.com<\/a><br \/>Mobile: +46 73-599 45 77<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-a3ccf6fa87cb\">\n<p><strong class=\"mfn-heading-1\">For media enquiries, please contact:<\/strong><\/p>\n<hr\/>\n<p><a href=\"mailto:pressoffice@kambi.com\" rel=\"noopener\" target=\"_blank\">pressoffice@kambi.com<\/a>\u00a0<\/p>\n<p>Andy Roocroft<br \/>Head of PR &amp; Communications<br \/><a href=\"mailto:Andy.Roocroft@kambi.com\" rel=\"noopener\" target=\"_blank\">Andy.Roocroft@kambi.com<\/a><\/p>\n<\/div>\n<div class=\"mfn-footer mfn-about mfn-69f15e07a220\">\n<p><strong class=\"mfn-heading-1\">About Kambi<\/strong><\/p>\n<hr\/>\n<p>Kambi Group is the home of premium sports betting services for licensed B2C gaming operators. Kambi\u2019s portfolio of market-leading products include Turnkey Sportsbook, Odds Feed+, Managed Trading, Bet Builder, Esports, Front End and Sportsbook Platform. Kambi Group also operates esports data and odds supplier Abios, front end technology experts Shape Games and cutting-edge AI trading division Tzeract. Kambi Group\u2019s partners include ATG, Bally\u2019s Corporation, Corredor Empresarial, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive and Svenska Spel. Kambi Group employs more than 1,000 staff across offices in Malta (headquarters), Australia, Denmark, Philippines, Romania, Sweden, the UK and the United States.<\/p>\n<p>Kambi utilises a best of breed security approach and is ISO 27001 and eCOGRA certified. Kambi Group plc is listed on Nasdaq First North Growth Market under the symbol &#34;KAMBI&#34;.<\/p>\n<p>The Company&#39;s Certified Advisor is Redeye Nordic Growth AB.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-attachment mfn-attachment-image\">\n<p><strong class=\"mfn-heading-1\">Image Attachments<\/strong><\/p>\n<hr\/>\n<p><a href=\"https:\/\/storage.mfn.se\/c94ca143-5ba7-492c-80d6-05d88f8cc7f6\/kambi-x-pmu.png\" rel=\"noopener\" target=\"_blank\">Kambi X PMU<\/a><\/p>\n<\/div>\n<div class=\"mfn-footer mfn-attachment mfn-attachment-general\">\n<p><strong class=\"mfn-heading-1\">Attachments<\/strong><\/p>\n<hr\/>\n<p><a class=\"mfn-generated mfn-primary\" href=\"https:\/\/storage.mfn.se\/2b1f53b8-9332-46d4-bdf6-ff2f94f5995f\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu-r.pdf\" rel=\"noopener\" target=\"_blank\">Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae<\/a><\/p>\n<\/div>\n","protected":false},"featured_media":1335,"template":"","meta":{"_acf_changed":false,"wpcf-remoteid":"b6fe8f05-f76a-43a2-a413-ba08c59a50c3","wpcf-regulated":"0","wpcf-isfinancial":"0","wpcf-publishedyear":"2026","wpcf-published":"1774935000","banc-mfn-type":"ir","banc-mfn-lang":"en"},"press_release_type":[56,258,260],"class_list":["post-143","press_release","type-press_release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae - Kambi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae - Kambi\" \/>\n<meta property=\"og:description\" content=\"Agreement marks Kambi\u2019s expansion into France\u2019s regulated betting market as PMU\u00ae looks to strengthen its market position with Kambi\u2019s advanced sportsbook and front-end technology Kambi Group plc (\u201cKambi\u201d), the home of premium sports betting solutions, has agreed a Turnkey Sportsbook partnership with Pari-Mutuel Urbain (\u201cPMU\u00ae\u201d), one of France\u2019s leading betting operators and the country\u2019s historic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/\" \/>\n<meta property=\"og:site_name\" content=\"Kambi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T12:52:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kambi.com\/wp-content\/uploads\/2026\/08\/Kambi-x-PMU.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kambi.com\\\/investors\\\/news-pr\\\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\\\/\",\"url\":\"https:\\\/\\\/www.kambi.com\\\/investors\\\/news-pr\\\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\\\/\",\"name\":\"Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae - Kambi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kambi.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kambi.com\\\/investors\\\/news-pr\\\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kambi.com\\\/investors\\\/news-pr\\\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kambi.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Kambi-x-PMU.png\",\"datePublished\":\"2026-03-31T05:30:00+00:00\",\"dateModified\":\"2026-09-01T12:52:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kambi.com\\\/investors\\\/news-pr\\\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kambi.com\\\/investors\\\/news-pr\\\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.kambi.com\\\/investors\\\/news-pr\\\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kambi.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Kambi-x-PMU.png\",\"contentUrl\":\"https:\\\/\\\/www.kambi.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Kambi-x-PMU.png\",\"width\":1200,\"height\":601},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kambi.com\\\/investors\\\/news-pr\\\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.kambi.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Releases\",\"item\":\"https:\\\/\\\/www.kambi.com\\\/investors\\\/news-pr\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kambi.com\\\/#website\",\"url\":\"https:\\\/\\\/www.kambi.com\\\/\",\"name\":\"Kambi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kambi.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae - Kambi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/","og_locale":"pt_BR","og_type":"article","og_title":"Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae - Kambi","og_description":"Agreement marks Kambi\u2019s expansion into France\u2019s regulated betting market as PMU\u00ae looks to strengthen its market position with Kambi\u2019s advanced sportsbook and front-end technology Kambi Group plc (\u201cKambi\u201d), the home of premium sports betting solutions, has agreed a Turnkey Sportsbook partnership with Pari-Mutuel Urbain (\u201cPMU\u00ae\u201d), one of France\u2019s leading betting operators and the country\u2019s historic [&hellip;]","og_url":"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/","og_site_name":"Kambi","article_modified_time":"2026-09-01T12:52:52+00:00","og_image":[{"width":1200,"height":601,"url":"https:\/\/www.kambi.com\/wp-content\/uploads\/2026\/08\/Kambi-x-PMU.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/","url":"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/","name":"Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae - Kambi","isPartOf":{"@id":"https:\/\/www.kambi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/#primaryimage"},"image":{"@id":"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kambi.com\/wp-content\/uploads\/2026\/08\/Kambi-x-PMU.png","datePublished":"2026-03-31T05:30:00+00:00","dateModified":"2026-09-01T12:52:52+00:00","breadcrumb":{"@id":"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/#primaryimage","url":"https:\/\/www.kambi.com\/wp-content\/uploads\/2026\/08\/Kambi-x-PMU.png","contentUrl":"https:\/\/www.kambi.com\/wp-content\/uploads\/2026\/08\/Kambi-x-PMU.png","width":1200,"height":601},{"@type":"BreadcrumbList","@id":"https:\/\/www.kambi.com\/investors\/news-pr\/kambi-group-plc-signs-long-term-turnkey-sportsbook-partnership-with-french-leading-betting-operator-pmu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kambi.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Press Releases","item":"https:\/\/www.kambi.com\/investors\/news-pr\/"},{"@type":"ListItem","position":3,"name":"Kambi Group plc signs long-term Turnkey Sportsbook partnership with French leading betting operator PMU\u00ae"}]},{"@type":"WebSite","@id":"https:\/\/www.kambi.com\/#website","url":"https:\/\/www.kambi.com\/","name":"Kambi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kambi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"}]}},"_links":{"self":[{"href":"https:\/\/www.kambi.com\/pt-br\/wp-json\/wp\/v2\/press_release\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kambi.com\/pt-br\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/www.kambi.com\/pt-br\/wp-json\/wp\/v2\/types\/press_release"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kambi.com\/pt-br\/wp-json\/wp\/v2\/media\/1335"}],"wp:attachment":[{"href":"https:\/\/www.kambi.com\/pt-br\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"press_release_type","embeddable":true,"href":"https:\/\/www.kambi.com\/pt-br\/wp-json\/wp\/v2\/press_release_type?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}