Competitive Intelligence Insights 

June 09, 2021 / Kambi

Competitive Intelligence Insights 

The recent European Champions League final gave operators the opportunity to flex their product muscle ahead of the Euros. Kambi’s Competitive Intelligence team scanned the market to see how your offering stacked up against the competition.

The Competitive Intelligence team will be working throughout the Euros to create a wrap-up document following the tournament but will also feed information back to this site as and when there’s something of interest to share.

Manchester City vs. Chelsea, 29 May

Pre-match analysis

Your Kambi provided pre-match offering was the largest in the market, totalling approx. 575 betting offers, more than bet365, Entain and Flutter brands. Player props in such a high-profile game always prove popular and again your offering was ahead of the game with approx. 385 betting offers, 2x more than bet365 and 50+% more than next best Entain brands. The standard Kambi payback was also competitive, with 1X2, goals and handicaps averaging out at 94%, ahead of the likes of bet365, Flutter, Entain and SBtech/10bet.

In-game analysis

In-game was a similar story, with another leading offer in terms of size and choice, although in this case bet365 just came out slightly ahead, mainly due to an extended range of interval bets. The Kambi offer was ahead of all other competitors we analysed with only bet365 having more Player Prop and Match markets. Overall Kambi had 36 and 64 more live offers than the leading Flutter and Entain brands respectively.