Sports betting’s role in the US casino comeback | Kambi
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Sports betting’s role in the US casino comeback

27 May 2020 / Author: Max Meltzer

The onset of the Covid-19 pandemic has necessitated a number of changes in how people all over the world go about their daily lives.

The situation has elicited shifts in how industries of all types conduct business, not least the land-based casino sector. Periods of closure and the importance of social distancing are having a major impact on day-to-day operations and producing many challenges for operators to overcome.

For casino properties in the US, the rise of sports betting can play a significant role on the path to recovery and ultimately resurgence.

The global pandemic is leading many tribes and legislators to seek options for diversifying risk around land-based reliance and develop online revenue opportunities, driven by their databases, to protect overall revenues.

The Kambi sportsbook has been proven to produce a sportsbook halo effect, increasing engagement with all aspects of the casino which can be felt across the property. For example, at our partner Penn National Gaming’s Hollywood Casino Lawrenceburg, revenues from table games have risen since the introduction of sports betting.

With the need for social distancing set to remain for some time, casinos may also seek to encourage wider use of mobile devices on their premises.

It is here that Kambi’s Bring-Your-Own-Device (BYOD) functionality can be leveraged to allow for an easy and exciting on-property sports betting experience conducted in a safe and contactless manner.

The technology enables bettors to view lines and construct bets anywhere, before placing them at the casino. Between 20 and 40% of over-the-counter wagers at our partners’ casinos are placed using this technology, significantly reducing queuing times during busy periods. We expect the use of this unique BYOD product to continue to rise.

Furthermore, it goes without saying that a strong mobile and online sports offering, as regulation permits, can provide a valuable means of driving greater brand loyalty. Launching with an experienced B2B partner, building on the strength of the operator’s database and ownership of the brand can diversify risk and bring about sustainable long-term growth.

To find out more join the upcoming Kambi webinar in partnership with EGR Intel, hosted by Kambi Chief Commercial Officer, Max Meltzer.

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