{"id":3414,"date":"2023-10-30T10:00:00","date_gmt":"2023-10-30T09:00:00","guid":{"rendered":"https:\/\/staging.kambi.com\/investors\/news-pr\/kambi-group-plc-agrees-sportsbook-partnership-with-sports-media-and-betting-giant-livescore-group\/"},"modified":"2026-09-02T12:01:32","modified_gmt":"2026-09-02T11:01:32","slug":"kambi-group-plc-agrees-sportsbook-partnership-with-sports-media-and-betting-giant-livescore-group","status":"publish","type":"press_release","link":"https:\/\/www.kambi.com\/es\/investors\/news-pr\/kambi-group-plc-agrees-sportsbook-partnership-with-sports-media-and-betting-giant-livescore-group\/","title":{"rendered":"Kambi Group plc agrees sportsbook partnership with sports media and betting giant LiveScore Group"},"content":{"rendered":"<div class=\"mfn-preamble\">\n<p><strong>Long-term partnership will see Kambi\u2019s cutting-edge sportsbook power the group\u2019s LiveScore Bet and Virgin Bet online sportsbook brands globally<\/strong><\/p>\n<\/div>\n<div class=\"mfn-body\">\n<p>Kambi Group plc (\u201cKambi\u201d), the world\u2019s trusted sports betting partner, has signed a long-term agreement to provide its sportsbook to the LiveScore Group of companies, comprising one of the world\u2019s leading sports media platforms and two online betting brands.<\/p>\n<p>Following a competitive selection process, Kambi\u2019s sportsbook will power the LiveScore Bet and Virgin Bet brands globally through the provision of Kambi\u2019s high-performance sports betting platform, range of managed services and suite of award-winning products including AI-powered trading and Bet Builder.<\/p>\n<p>The operator\u2019s in-house product teams will also utilise Kambi\u2019s open APIs, as well as leverage Kambi\u2019s powerful incentives tools and bespoke bet offer specials to create a unique user experience for its global user base.<\/p>\n<p>The agreement between Kambi and LiveScore Group\u2019s LiveScore Betting &amp; Gaming is expected to contribute material revenue for Kambi starting H2 2024, growing in line with LiveScore Group&#39;s roll-out into current and future markets.<\/p>\n<p>Formed in 2019 following a spin-off from Gamesys Group, LiveScore Group is the operator of renowned sports media brand LiveScore, the leading real-time sports data provider and streaming service, with more than 50 million daily users across 200-plus territories.<\/p>\n<p>LiveScore Group\u2019s sportsbook brands, LiveScore Bet and Virgin Bet, are currently active in several markets across the globe, including a strong presence in the UK, and the deal currently spans the Group\u2019s subsidiaries in Gibraltar, Malta and Nigeria. The Group has plans to expand the LiveScore Bet brand further in partnership with Kambi, as it replaces its existing third-party sportsbook technology. The new Kambi-powered sportsbook should begin to be rolled out across multiple markets from Q1 2024.<\/p>\n<p>Kristian Nyl\u00e9n, Kambi CEO and co-founder, said: \u201cWith well-established sportsbook brands in several markets, an immensely popular media platform that acts as an effective acquisition channel, and an experienced leadership team, LiveScore Group has all the ingredients Kambi looks for in an operator. In partnering with Kambi and integrating our sportsbook, LiveScore Group will have the quality and trusted sportsbook it requires to fulfil its ambitious growth plans and we\u2019re delighted to be supporting them on that journey.\u201d<\/p>\n<p>Sam Sadi, CEO at LiveScore Group, said: \u201cWe are thrilled to join forces with Kambi, the premier independent sportsbook provider, as we look to accelerate our growth in the global sports betting market. By combining the strengths of Kambi\u2019s technology with LiveScore Group\u2019s world-class sports betting brands, media assets and in-house product teams, I believe we are ideally equipped to create truly memorable experiences for our users.\u201d<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-contacts mfn-3bd1a7eea613\">\n<p><strong class=\"mfn-heading-1\">For further information, please contact:<\/strong><\/p>\n<hr\/>\n<p>Mia Nordlander<br \/>SVP Investor Relations<br \/><a href=\"mailto:Mia.Nordlander@kambi.com\" rel=\"noopener\" target=\"_blank\">Mia.Nordlander@kambi.com<\/a><br \/>Mobile: +44 (0) 7850 910 933<br \/>Office: +44\u00a0203\u00a0318 6279<\/p>\n<p>Chris Stutzman<br \/>Investor Relations Analyst<br \/><a href=\"mailto:Chris.Stutzman@kambi.com\" rel=\"noopener\" target=\"_blank\">Chris.Stutzman@kambi.com<\/a><br \/>Office: +1 302 603 5137<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-about mfn-69f15e07a220\">\n<p><strong class=\"mfn-heading-1\">About Kambi<\/strong><\/p>\n<hr\/>\n<p>Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi\u2019s 40-plus customers include ATG, Bally\u2019s Corporation, Corredor Empresarial, Kindred Group, LeoVegas, Rush Street Interactive and Svenska Spel. Kambi employs more than 1,000 staff across offices in Malta (headquarters), Australia, Denmark, Philippines, Romania, Sweden, the UK and the United States.<\/p>\n<p>Kambi utilises a best of breed security approach and is ISO 27001 and eCOGRA certified. Kambi Group plc is listed on Nasdaq First North Growth Market under the symbol &#34;KAMBI&#34;.<\/p>\n<p>The Company&#39;s Certified Advisor is Redeye AB.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-43249c6bb5b8\">\n<p><strong class=\"mfn-heading-1\">About LiveScore Group<\/strong><\/p>\n<hr\/>\n<p>Established in 2019, LiveScore Group\u2122 is home to LiveScore, LiveScore Bet and Virgin Bet; three of the most exciting brands in the sports and gaming industries today. The Group is a fully owned and operated ecosystem that converges the most relevant sports content and engaging features with a world-class sportsbook. All served by a purpose-built, in-house tech stack delivering a frictionless customer experience.<br \/>\u00a0<br \/>Its model directly addresses several industry challenges. Against a wider backdrop of sports content consumption that is inefficient and uneconomical, modern sports fans are expected to navigate a fragmented ecosystem delivered by different brands and companies across various apps, platforms and devices. Completing basic and repeatable actions require managing multiple paid subscriptions and accounts.<br \/>\u00a0<br \/>LiveScore Group, centred around its pioneering \u2018convergence\u2019 strategy, is improving the symbiotic relationship between the sports media and sports betting industries to deliver better returns and, vitally, a better experience for users.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-1ee4fbb1dd03\">\n<p><strong class=\"mfn-heading-1\">About LiveScore<\/strong><\/p>\n<hr\/>\n<p>LiveScore\u2122 was founded in 1998 and has evolved to become one of the world\u2019s best loved sports media brands. As part of LiveScore Group, the brand has seen substantial growth with over 50 million daily users across over 200 global territories.<br \/>\u00a0<br \/>For more than two decades it has been an essential part of the match-day experience for football fans. The hero LiveScore app delivers world-class content and editorial alongside the fastest and most reliable updates on the matches that matter to them.<br \/>\u00a0<br \/>The latest edition of the app features lightning-fast notifications, aggregated and curated news feeds and even post-match highlights of English Premier League matches. Player profile and rich team stats contribute to a further enhanced offering, in addition to live highlights as part of a seamless user experience.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-e981d6b31065\">\n<p><strong class=\"mfn-heading-1\">About LiveScore Bet<\/strong><\/p>\n<hr\/>\n<p>LiveScore Bet\u2122, is a sportsbook offering customers in the UK, Ireland, Nigeria and the Netherlands a new and improved betting experience within the LiveScore ecosystem. Building on the existing user relationship with the trusted LiveScore brand that is already a core part of the live sport experience, LiveScore Bet seeks to deliver a best-in-class product and represents a new opportunity for customers to bet responsibly. LiveScore Bet has been able to emerge from the crowd with a vibrant personality, a world-class product and demonstrable growth that has set it apart from the chasing pack.<br \/>\u00a0<br \/>It is the fastest-growing sportsbook in the UK and the recent winner of several prestigious industry awards including EGR Operator 2022 \u2018Rising Star\u2019, SBC 2022 \u2018Rising Star\u2019, EGR Marketing Awards \u2018Innovation in Sports Betting\u2019.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-fd158577641e\">\n<p><strong class=\"mfn-heading-1\">About Virgin Bet<\/strong><\/p>\n<hr\/>\n<p>Launched in May 2019, Virgin Bet\u2122 is one of the UK\u2019s fastest growing Sportsbooks and winner of 2021 SBC\u2019s \u2018The Rising Star\u2019 award. With access to a huge range of betting markets across all the top sports, as well as the nation\u2019s most popular casino products, Virgin Bet delivers a top-quality experience for its customers and has the perfect line-up to disrupt the sportsbook industry.<br \/>\u00a0<br \/>Virgin Bet fuses the values and principles of the Virgin brand with the online gaming expertise of LiveScore Group to deliver a first-class customer experience.<br \/>\u00a0<br \/>VIRGIN and the Virgin Signature logo are trade marks of Virgin Enterprises Limited and are used under licence.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-regulatory mfn-regulatory-mar\">\n<p><em>This information is information that Kambi Group plc is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2023-10-30 11:00 CET.<\/em><\/p>\n<\/div>\n<div class=\"mfn-footer mfn-attachment mfn-attachment-general\">\n<p><strong class=\"mfn-heading-1\">Attachments<\/strong><\/p>\n<hr\/>\n<p><a class=\"mfn-generated mfn-primary\" href=\"https:\/\/storage.mfn.se\/56ef4a36-7c20-4464-bcd9-d0d659ce8f11\/kambi-group-plc-agrees-sportsbook-partnership-with-sports-media-and-betting-giant-livescore-group.pdf\" rel=\"noopener\" target=\"_blank\">Kambi Group plc agrees sportsbook partnership with sports media and betting giant LiveScore Group<\/a><\/p>\n<\/div>\n","protected":false},"featured_media":2247,"template":"","meta":{"_acf_changed":false,"wpcf-remoteid":"3cc69613-5fb9-40a3-b7b2-16a487cbd197","wpcf-regulated":"1","wpcf-isfinancial":"0","wpcf-publishedyear":"2023","wpcf-published":"1698660000","banc-mfn-type":"ir","banc-mfn-lang":"en"},"press_release_type":[56,258,261,276,54,275],"class_list":["post-3414","press_release","type-press_release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kambi Group plc agrees sportsbook partnership with LiveScore Group | Kambi<\/title>\n<meta name=\"description\" content=\"This long-term partnership will see Kambi\u2019s cutting-edge sportsbook power the group\u2019s LiveScore Bet and Virgin Bet online sportsbook brands globally\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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